Case Studies

We help the visions of our partners come to life all while driving exceptional results. See below for samples of how we've helped our clients exceed their goals.

Driving Efficient Clinical Trial Recruitment through SEM

AGTC is focused on genetic therapies that can restore visual function in patients with rare inherited conditions. The client tasked Good Apple with driving clinical trial sign ups for Achromatopsia treatment (US patient population < 11,000)

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Tying Offline Exposure to Online Performance

Good Apple was challenged with proving drive-to-online purchase effectiveness of a single billboard execution in Times Square for PepsiCo "Beyond the Bottle" initiative DRINKFINITY®

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Raising awareness of ADHD in Adults through Connection

Among adults, the Harvard/NIMH National Comorbidity Survey Replication found that 4.4% of adults, ages 18-44 in the US, experience symptoms and some disability from ADHD. Yet millennials lacked a credible, nationally known personality with whom they could connect.

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Paving the Way for the Monthly Subscription Market

Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available.

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Using Traditional Ad Formats to Fuel Digital Growth

MM.LaFleur and their Bento Box are taking the work out of dressing for work for the professional woman. The brand wished to drive brand awareness and website traffic for their Bento Box clothing delivery service in New York City and Boston.

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Creating one of the first viral social campaigns with virtual drinks

The agency’s first project - Good Apple was tasked with driving awareness of {Starbucks} RED initiative through a 360 digital campaign.

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