Driving Efficient Clinical Trial Recruitment through SEM
AGTC is focused on genetic therapies that can restore visual function in patients with rare inherited conditions. The client tasked Good Apple with driving clinical trial sign ups for Achromatopsia treatment (US patient population < 11,000)
SEM Increases Achromatopsia Disease Trial Inquiries 2.7x
In order to drive efficient clinical trial sign ups, Good Apple recommended the use of search engine marketing (SEM).
The team utilized targeted keywords, ad copy, sitelinks, and call out extensions to drive qualified traffic to the sign up page.
The effectiveness of these campaigns was proven during a temporary campaign pause; inquiries had fallen back to pre-campaign levels until the campaigns were relaunched.
Clinical Trial Sign Ups
The increase in average monthly inquiries for clinical trial sign ups after launch of search campaigns