Working with Good Apple is a bit different than working with your typical agency partner. Everyone has a seat at the table and is committed to deep-diving into the business overall as we firmly believe that media cannot work in a silo. We're not here to simply be your execution team, we're here to do the heavy-lifting for you from strategy to implementation.

Strategy

Our team provides cross-channel strategy across managed channels as well as amplifying other brand efforts. This includes rigorous A/B testing that can provide insights that are applicable not just to media, but the business overall.

Negotiation

Our strategists are highly skilled in the art of negotiation and will get you the best deal (verified by 3rd party benchmarks). As an agency, we’ve pre-negotiated preferred rates with some of our biggest media partners to ensure they are far below rate card.

Measurement Approach Foundation

Establish KPIs and Goals
Implementation of Tracking Update
Implementation complete, Normal operation begins
Reporting and performance evaluation
Kick Off
 
Good Apple analytics audit for KPI measurement
 
Reporting setup and design
 
Planning
 
Optimization Hourly, Daily, Weekly, Monthly, Quarterly
Kick Off
Good Apple analytics audit for KPI measurement
Reporting setup and design
Planning
Optimization Hourly, Daily, Weekly, Monthly, Quarterly
Establish KPIs and Goals
Implementation of Tracking Update
Implementation complete, Normal operation begins
Reporting and performance evaluation

Proprietary Solutions

BRAVO

BRAVO is a proprietary analytics solution built to integrate and connect directly to data sources in an automated way, processing and cleaning data into actionable data sets. The front end provides customized and interactive reporting built to answer any questions you may have.

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AdComplyRX

AdComplyRx is a proprietary solution built by Good Apple to monitor pharmaceutical paid search ads to ensure all live ads are FDA-compliant, helping brands avoid hefty fines.

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