The Good Apple Story
Evaluating Risk & Reward Since 2008
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn’t necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Eleven years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
About the Apples
We’re committed to fostering a creative, entrepreneurial environment where everyone’s voice is heard. We support each other and are not limited by job titles or hierarchy. Our teamwork means there is no task too large and no question too small.
Our Commitment to Each Other
The Committee for a Better Good Apple (CFBGA) is an employee-led initiative focused on tackling issues of diversity, equity, inclusion and belonging in media and recruitment practices, sustainability improvements, cultural awareness, education, and celebration, and coordination of volunteer and donation efforts.Learn More
Our Commitment to Our Community
Good Apple has been a proud supporter of Bigs & Littles NYC's World of Work (W.O.W.) program since becoming their first corporate partner in 2017. This program provides 1:1 mentoring, pairing Apples with students from nearby high-needs schools in order to help them prepare for college and career readiness.Learn More
Our Commitment to Wellness
Apples have access to virtual fitness instruction with trainers from Unibody Fitness in partnership with A Second U Foundation; A Second U works to educate and secure employment for formerly incarcerated individuals as certified personal trainers as part of their mission to eliminate recidivism.Learn More