Privacy Policy

Thank you for visiting the Good Apple website (“website”). Good Apple Publishing, LLC (“Good Apple”, “we”, “us”) knows how our clients and visitors value their privacy, so we have created this privacy policy to clearly state Good Apple’s policies, procedures and how we use personally and non-personally identifiable information. By accessing or using the website and by submitting your personal information, you consent to the terms of this privacy policy as they may be amended over time. This policy does not apply to the practices of companies and websites not under the control of Good Apple or to individuals that Good Apple does not employ or manage.

Applicability of this Privacy Policy

This privacy policy applies to information we may collect through the website and as part of our client operations for which information is collected through other sources and third parties.

Information Collected

Good Apple collects information via the following methods:

• Information you provide to us by filling out forms or sending information directly via goodapple.com, any Good Apple managed media page, or a Good Apple email address.
• Good Apple uses many common internet technologies, such as cookies, to keep track of users’ interactions with Good Apple and client digital properties and services, including, but not limited to, website traffic data, location data, weblogs, and the resources that you access. We may collect information about your computer, including your IP address, cookie ids, site user ids, operating system and browser type.
• Advertisements (“Ads”) which are delivered by Good Apple services through third-party providers.  When Ads are served, information regarding your interaction with the Ads shown to you is collected by the third-party advertising exchange and measurement partners and may be provided to Good Apple. Good Apple and third-parties operating the ad serving platforms we use, collect and utilize interest, contextual, demographic, geo-location information, and device related info (i.e. device id and browser type, date and time stamps) and information related to Ads served (such as preferences, content viewed, clicks and views) in connection with delivering and measuring advertising.
• Our third-party service providers may set and/or access cookies or other data collection technology which collect information (not including your name, address, email address or telephone number) about your visits to this and other websites, mobile websites and/or mobile applications across your various devices, in order to provide content and advertisements about goods and services of interest to you across those various devices. If you would like more information about this practice and to know your choices with respect to it, please refer to the relevant third parties’ privacy policies.

How do we use the information collected?

Information collected may be used in the following ways:

• Contact you about our products and services or those of our clients or other third parties.
• Consider your candidacy for employment.
• Respond to questions or comments from website user
• Deliver Ads that include targeted, behavioral advertising based upon information compiled about users to provide more relevant advertising content. This data is used to help choose which Ads to deliver and to enhance our advertising and analytics capabilities as well as to offer analytics measurement and data enhancement services to our partners for their marketing and advertising purposes.  
• Analyze and model client and partner provided data.
• Good Apple may share data with clients, consultants and other third parties such as partners and vendors who have agreed to comply with privacy protections similar to those in this policy for the purposes listed above.
• Information obtained from the website, client or partners may integrate with information obtained through sources other than the website, including both offline and online sources. We reserve the right to transfer any information to our successors in business and purchasers of website assets or line of business.

Sub-Section for EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF)

Good Apple is committed to protecting your privacy. This notice sets out the privacy principles we follow with respect to transfers of personal information from the European Union (“EU”), UK and Switzerland to the United States, including personal information we receive from EU and UK individuals and Swiss individuals who visit our websites, who interact with our media campaigns, and who otherwise communicate or interact with us.

Good Apple complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) (collectively as “Data Privacy Framework”) as set forth by the U.S. Department of Commerce. Good Apple has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Good Apple has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

The types of data we are collecting under the Data Privacy Framework, the purposes for which each such type of data is being collected and used, and the types of third parties to which we may disclose such information (and the purposes of such disclosure) are set forth below.

Good Apple processes personal data for the following primary purposes:

• User/Client Experience: To provide core Good Apple services, manage our clients’ services based on our services engagement, enable communication and support, and improve the user/client experience.
• Marketing and Sales: To promote relevant products and services, personalize offers, and conduct market research in compliance with applicable privacy regulations.
• Website and Online Service Functionality: To ensure the optimal performance of our websites and online services, analyze user behavior, and tailor content and interaction.
• Human Resources: To manage recruitment processes, employee onboarding, payroll, benefits administration, performance reviews, training, and compliance with relevant employment laws.
• Security and Compliance: To maintain network and information security, detect and prevent fraud, and adhere to legal and regulatory obligations.

The type of personal data and methods for collection that may be processed by Good Apple includes:

• Customer/Client Data: Names, contact information (email, phone, address), identification numbers, professional license id, customer id, purchase history, support interactions, payment details.
• Website/Digital Data: IP addresses, cookie ids, device id, probabilistic modeling to build consumer profile, website browsing behavior, device information, IP location, triangulation data, consumer check-in data, and interaction with online forms and advertisements.

Good Apple discloses covered personal data to the following types of third parties when necessary to fulfill the purposes outlined above:

• Service Providers: Cloud storage providers, analytics platforms, customer relationship management (CRM) software providers, email marketing service providers. Good Apple will only transfer personal information to a third party where such third party has given written assurances that it provides at least the same level of privacy protection as required by the Data Privacy Framework
• Business Partners: In limited cases with limited scope, for joint marketing initiatives or service offerings, with clear privacy safeguards in place in which such party has given written assurances that it provides at least the same level of privacy protection as required by the Data Privacy Framework.
• Legal and Regulatory Authorities: As required by law, court orders, or other legal processes.

In accordance with the Data Privacy Framework, EU and UK individuals and Swiss individuals whose data is collected may have a right to access personal information regarding them, and to limit use and disclosure of their personal information or to object to their personal data being used for any purpose materially different from the purposes disclosed to them or stated within this Privacy Policy, by contacting Good Apple’s Data Protection Officer (DPO) at dataprivacy@goodapple.com.

In accordance with the Principles set out in the Data Privacy Framework, Good Apple remains liable for any processing of Data Privacy Framework Information by third parties that provide services or handle transactions on our behalf where such processing is inconsistent with the Principles and Supplementary Principles of the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) (collectively as “Data Privacy Framework Principles”), unless Good Apple was not responsible for the event giving rise to any alleged damage.

The Federal Trade Commission has jurisdiction over Good Apple’s compliance with the EU-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework.

In compliance with Data Privacy Framework Principles, we commit to work to resolve complaints about your privacy and our collection or use of your personal information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding this privacy policy should first contact us at:

Attention: Privacy Complaints for Data Privacy Framework

Good Apple

P.O. Box 1695

Lakeville, CT 06039

Email: dataprivacy@goodapple.com

Good Apple will respond to complaints within 45 days.

Good Apple commits to refer unresolved complaints concerning our handling of personal data received in reliance on the Data Privacy Framework to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your Data Privacy Framework Principles-related complaint from us, or if we have not addressed your Data Privacy Framework Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution to file a complaint. The services of JAMS are provided at no cost to you. If neither Good Apple nor our dispute resolution provider resolves your complaint, you may have the possibility, under certain conditions, to invoke binding arbitration through the Data Privacy Framework Panel.

Good Apple is responsible for personal data that we receive under the Data Privacy Framework, including where we transfer such personal data to a third party acting as our agent. Please be aware that we may be required to disclose personal data that we receive under the Data Privacy Framework in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Data Collection Sub-Section Applicable for California Consumer Protection Act (CCPA)

Under the CCPA, Good Apple must disclose what information it collects, uses, discloses and sells. California residents also have the right to:

• Request disclosure of our data collection and sales practices as they relate to you, including the categories of personal information we have collected, the source of the information, our use of the information and the categories of personal information disclosed or sold to third parties, if applicable, including information about the categories of third parties to whom such information was disclosed or sold.
• Request a copy of the specific personal information collected about yourself during the 12 months before your request.
• Request the deletion of information collected about you – with specific exceptions outlined in the text of the CCPA; however, we may retain information that has been de-identified or aggregated.
• Opt-out of the sale of your personal data.
• Not be discriminated against for choosing to exercise any of these rights.
• Authorize an agent to make a request under the CCPA on your behalf – if you use an authorized agent to exercise any rights, you must provide the authorized agent written permission to do so, and we may deny the request if the authorized agent does not submit proof that it has been authorized by you to act on your behalf.

Please note – when exercising these rights:

• You may only make a personal information request twice in a 12-month period.
• We will need to collect information from you so that we can verify your identity before providing your information.
• We will respond within 45 days of confirming your identity.

Good Apple does not share, sell, rent or trade your personal information with third parties for their commercial purposes for monetary or other gain. 

The table below shows the types of data collected within the last 12 months classified by CCPA defined categories, purposes of use, source categories and the additional parties with whom Good Apple may share data. The purpose of the collection is included, and where data has been disclosed, the categories of third parties to whom the disclosure was made are included.

As used in this CCPA section, “personal information” does not include:

• Information that is lawfully made available from federal, state or local government records
• De-identified or aggregated information
• Information excluded from the scope of the CCPA, such as:

• Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
• Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Request Verification

• In any access or deletion request that you make pursuant to this notice, you should include your full name, e-mail address, and clear instructions regarding changes and/or information you are requesting in sufficient detail that allows us to properly understand, evaluate, and respond to your request. In addition, we ask that you please provide sufficient information to enable us to reasonably verify that you are the person (or an authorized representative of the person) regarding whom we collected the personal information. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have.  Depending on the sensitivity of the data involved in the request, this process may vary in the verification steps.
• In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity (or, in the case of an authorized representative, authority to make the request) and confirm that the personal information relates to you. With respect to any requests to delete your data, once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception under applicable law applies. If we cannot comply (in whole or in part) with a request, the response we provide will also explain the reasons we cannot comply. 
• We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing.
• To exercise any of your rights herein, you can contact us using the contact information provided at the bottom of this Privacy Notice.  

Protecting Information

Good Apple is committed to taking appropriate and reasonable measures to ensure that personally identifiable information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Protection for Minors

This Site is not intended for users under the age of 18. We do not knowingly collect personal information from or about any person under the age of 18. If a parent or guardian learns that a minor has provided us with personally identifiable information, that minor’s guardian should send a request to Good Apple marked “Under 18 Privacy Concerns” if they would like the information submitted by the minor deleted from our database. We will use all reasonable efforts to delete such information from our database.

Privacy Policy Updates

This Privacy Policy was updated on the “Effective Date” noted below. Good Apple reserves the right to change, modify, or amend this Privacy Policy from time to time to reflect changes in our privacy practices. You are encouraged to review this privacy policy from time to time.

Contacting Us

If your personal information or your preferences change or if you have any queries about how we use your personal information, please let us know by contacting us at dataprivacy@goodapple.com

In addition, our mailing address is: 

Good Apple

P.O. Box 1695

Lakeville, CT 06039x

Toll-Free Phone Number:

(888) 311-2011 

Effective Date

This privacy policy was last updated on May 17, 2024.