Raising awareness of ADHD in Adults through Connection
Among adults, the Harvard/NIMH National Comorbidity Survey Replication found that 4.4% of adults, ages 18-44 in the US, experience symptoms and some disability from ADHD. Yet millennials lacked a credible, nationally known personality with whom they could connect.
Plugging the Knowledge Gap with Adam Levine
The goal was to motivate Gen Y-ers and adults who were previously diagnosed with ADHD to take an online quiz at OwnYourADHD.com, then talk with a doctor. That URL takes users to consumer health portal EveryDayHealth.com, where they can take the quiz developed by Psych Central, an online mental health network.
Lead media agency Good Apple also spread rich media and banner placements across MTV.com, Hulu.com and NBC.com. The agency was so accurate with placements, in fact, that some older ADHD patient advocates-who make it their business to track marketing activities-had not seen the campaign.
Psych Central quiz on Everyday Health to help identify need to revisit ADHD conversation with a doctor
Opt-ins to receive an ADHD Action Guide in order to aid conversation with physician
Video Views of the campaign spot featuring Maroon5 musician Adam Levine