Client

Drinkfinity

Tying Offline Exposure to Online Performance

Good Apple was challenged with proving drive-to-online purchase effectiveness of a single billboard execution in Times Square for PepsiCo “Beyond the Bottle” initiative DRINKFINITY®

Using MAIDs to Fill in the Blanks

In order to have the data necessary for the analysis, Good Apple partnered with the client’s CRM solution provider as well as retail intelligence measurement provider Cuebiq.

A post-run analysis of purchaser Mobile Advertising IDs (MAIDs) tracked in the ‘cone of exposure’ of the billboard was conducted and compared to the MAIDs of known purchasers from Drinkfinity.com

200+

Influenced Ecommerce Orders

The number of purchases on Drinkfinity.com found to be influenced by exposure to Times Square billboard

+35%

More Efficient CPA than Digital Awareness Tactics

The efficiency of the estimated cost per influenced order on Drinkfinity.com was greater than other digital awareness campaigns

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