Birchbox
Paving the Way for the Monthly Subscription Market
Launched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available.
Driving Continued Efficiency in the Beauty Box Space
Birchbox is the monthly subscription box pioneer so it’s not surprising that in partnership with Good Apple, they were able to effectively create an entirely new category of unbranded searches – beauty box.
Through four years of testing, learning, and optimizing, Good Apple was able to help Birchbox recognize incredible growth even when the subscription box space reached peak saturation.
+70%
Monthly Ecomm Orders
Growth in Average Monthly Birchbox Women’s Shop Orders from first year of engagement versus fourth year
+139%
Growth in Average Monthly Birchbox Women’s Subscriptions from first year of engagement versus fourth year
-49%
Cost Per Subscription
Improvement in Women’s Subscription CPA from first year of engagement versus fourth year
