This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Insights from the Orchard
What the data is telling us—and what to do about it. Our perspective on the trends shaping modern marketing, grounded in real campaign performance, evolving measurement, and the signals that matter most.Rare Disease Marketing
The purpose of rare disease marketing in the pharmaceutical industry is to provide patients, caregivers and HCPs (health care professionals) with the support, resources and information they need to better care for, treat, or understand a rare disease. Marketing for rare diseases and rare disease drug launches requires strategy to effectively communicate available resources for […]
Read MoreHealthcare Professional (HCP) Marketing
HCPs (healthcare professionals) are constantly inundated with information. When they’re not consulting with or treating their patients, most HCPs are researching information about disease states, recent advancements in healthcare, and new drugs or therapies hitting the market. As pharma companies prepare to perform market research, recruit patients, promote therapeutic categories and launch new drugs, or, […]
Read MoreMeasuring Advertising Effectiveness
The method one company uses to measure the effectiveness of its advertisements is highly likely to differ from the way another company measures its advertising effectiveness. Even within the same company, the method you use to measure one campaign should differ from the method you use on another campaign with a different objective. Measuring ad […]
Read MoreThe Latest Insights
A collection of perspectives across industries, spanning media, measurement, and strategy. Explore practical takeaways, emerging trends, and the signals shaping smarter marketing decisions.
Experts project that $60 billion total will be spent in 2021 on programmatic advertising alone. This AI-based advance in digital marketing is set to continue its growth in the coming...
Read MoreThe concept of "patient engagement" continues to radically evolve. For pharmaceutical and other life science companies, digital patient engagement involves leveraging digital tools,...
Read MoreThe rise of telehealth advertising has been brewing for a while, although 2019 was when rapid growth really started to surface due to increasing customer demand. However, the recent...
Read MoreThe Latest Insights
A collection of perspectives across industries, spanning media, measurement, and strategy. Explore practical takeaways, emerging trends, and the signals shaping smarter marketing decisions.
View All Insights
Dive deeper into the areas shaping modern marketing—from channel strategy to measurement, creative, and customer acquisition. Each topic brings together practical insights and emerging patterns to help teams move with more clarity and precision.
Everyone knows that insights are vital to effective marketing, but the level of competition and the financial stakes involved in healthcare marketing demands the highest level of attention...
Read MoreAdvertise your treatments or products more effectively. Attract more patients and prescribers. Generate more revenue. We bring a genuine human touch to the healthcare...
Read MoreIt’s no secret that social media has transformed advertising capabilities across-the-board in all industries. While social media channels were once primarily consumer-focused, they’ve...
Read MoreLet’s Build Something Smarter
Looking to turn insights into action? We partner with brands to build smarter media strategies, stronger measurement frameworks, and more effective campaigns.