Advertise your treatments or products more effectively.
Attract more patients and prescribers.
Generate more revenue.
We bring a genuine human touch to the healthcare industry, because healthcare is personal and people’s lives depend on it—literally.
We help biotech companies to build meaningful, long-lasting relationships with their audiences by creating genuine experiences through strategic, innovative, and multichannel digital marketing strategies.
We don’t do cookie-cutter ads or templated messaging, because one size simply does not fit all. (And we’d hate for our creativity to go to waste.)
Biotech brands need to meet their audience where they’re already active, with highly-personalized messaging delivered at critical touchpoints in the consumers’ journeys.
We are a full-service, award-winning media agency, based in the center of some of the most dynamic cities in the United States.
We develop effective paid media solutions that increase script lift, increase awareness of disease states (including rare diseases and oncology), share critical medical information with HCPs, advertise new technologies and treatments and ultimately—drive more sales.
Through end-to-end advertising solutions, we support life science companies in meeting business objectives. Our solutions are proven to increase visibility, drive more conversions and boost the public perception of biotech brands to establish you as an authoritative entity in your market.
The life sciences industry is a complex one with unique challenges and opportunities. It takes a unique agency to develop the solutions necessary to capitalize on these opportunities.
At Good Apple, we take a collaborative, results-driven approach to not only identify and segment your target audiences, but to develop hyper-targeted messaging, eliminate inefficiencies and streamline the drug launch pipeline.
Our team of expert marketers has the industry experience necessary to market complex solutions in biotechnology that maximize the impact of your social media marketing, paid marketing campaigns, and every piece of content marketing in between.
From biotech start-ups to established medical device companies, we enrich our clients’ current efforts to generate measurable results.
Through our partnerships, we’ve helped clients to see:
- +169% clinical trial sign ups
- +29% more conversions with 90% more efficient CPA (than competing ad agencies) through paid advertising
Not to mention, our rates are 30% more efficient than the industry average.
Leading-Edge Approach
Marketing for a cutting-edge industry requires a leading-edge approach.
The life sciences industry is constantly evolving with new technologies, systems and innovations emerging rapidly and persistently—and federal regulations are close in tow.
Your biotech company needs an agency with years of experience navigating the strict federal regulations in healthcare advertising.
Just as quickly as new innovations and therapies are emerging, so are competing biotech companies. Through proven Pharma marketing strategies, our marketing team helps your company to develop a strong online presence and a memorable, unified brand that stands out from the rest.
We pick up on the nuances that differentiate you from your competition, and we leverage these unique differences to advertise your products and treatments clearly and effectively.
Thriving in the competitive healthcare industry requires biotech companies to leverage popular marketing platforms and maintain relevance in the ongoing healthcare conversation.
To increase brand awareness through a cohesive brand identity while remaining flexible and adaptable to new developments, you need our expertise.
We generate measurable results through the following biotechnology and pharma marketing services:
- Print advertising
- Conference and trade publication targeting
- EMR advertising
- HCP marketing
- Social media advertising including Facebook, Instagram, YouTube
- SEM (Search engine marketing)
- Banner/display advertising
- Retargeting ad strategies
- In-house programmatic buyers
- Direct buys
- Strategic planning
- Custom content partnerships
- Out-of-home advertising
You need solutions that enable you to reach your target audience, strengthen your online presence across all viable platforms, and experience measurable improvements in key metrics, all the while, staying within your marketing budget and abiding by federal regulations.
You have a lot on your plate—and we understand this better than anyone else. Let us do the work so you can prepare for an influx of new patients and prescribers.
Our advertising strategies are designed to keep you in front of your audience and on top of your competition.
From the initial market research to the development of compelling ad creative, strategic conversion optimization on correlating landing pages and the measurement of each campaign’s effectiveness, we support conversions from ad traffic into leads.
But don’t take it from us, take it from our clients:
“They don’t just think about media. They really think about your business. They think, “what’s the story I want to tell and how do we need to tell it?” They know how to get good work out of people. They know how to keep them inspired, and they know how to identify talent. You kind of forget who’s the agency and who’s the brand—and that’s really special. Good Apple is a great partner to have on your side.”
– Vic Noble, Healthcare Brand Strategist
Your Success is Our Success
Trust us, we’re personally invested in your success. We want to share our knowledge and expertise with you, because it’s our passion.
We know how to generate the results you’re looking for, because we have a diverse network of successful healthcare clients who we’ve learned from and refined our approach with over the years.
Our skills have been acquired through years of successes, and we’ve mastered the sweet spot between data insights and genuine creativity that can’t be automated.
We’ve implemented a number of biotech industry firsts, and we’re only getting started.
Reach out to us today to find out what we can achieve together.
