Working With Us
Working with Good Apple is a bit different than working with your typical agency partner. Everyone has a seat at the table and is committed to deep-diving into the business overall as we firmly believe that media cannot work in a silo. We’re not here to simply be your execution team, we’re here to do the heavy-lifting for you from strategy to implementation.
Strategy
Our team provides cross-channel strategy across managed channels as well as amplifying other brand efforts. This includes rigorous A/B testing that can provide insights that are applicable not just to media, but the business overall.
Negotiation
Our strategists are highly skilled in the art of negotiation and will get you the best deal (verified by 3rd party benchmarks). As an agency, we’ve pre-negotiated preferred rates with some of our biggest media partners to ensure they are far below rate card.
Measurement Approach Foundation
Establish KPIs and Goals
Implementation of Tracking Update
Implementation complete, Normal operation begins
Reporting and performance evaluation
Kick Off
Good Apple analytics audit for KPI measurement
Reporting setup and design
Planning
Optimization Hourly, Daily, Weekly, Monthly, Quarterly
Proprietary Solutions
Crisp Analytics
Crisp™ is a proprietary analytics solution built to integrate and connect directly to data sources in an automated way, processing and cleaning data into actionable data sets. The front end provides customized and interactive reporting built to answer any questions you may have.
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