An award-winning marketing strategy, customized to your company’s individual needs, can effectively expand your brand awareness, and increase traffic to your website.
We design insight-driven advertising campaigns that put your brand at the forefront for target patients and HCPs, and position your company as an innovation leader in the industry.
Our fine-tuned digital strategies get your advertisements in front of the right person at the right time on the right platform.
We are a healthcare marketing agency, based in the center of one of the most dynamic cities in the United States.
Highly-optimized pharmaceutical ads, establish a trusted brand presence within the community, and increase both patient and HCP awareness of your specific disease state – no matter how rare it may be.
Cost-Effective Pharmaceutical Advertising
Nowadays, paid marketing is one of the most rewarding ways to advertise your company. Digital media is considerably low-cost for the number of prospective clients it has the potential to reach.
Target your prospective clients in their particular niche through proven, FDA-approved strategies that speak to them when they’re most receptive and where they’re most receptive. Aimless advertising without market research, persistent optimizations and ongoing adjustments of ad messaging and targeting is wasted money.
In the pharmaceutical industry, consumer trust is paramount. The messaging, design, and digital strategy behind your advertisements can secure new scripts or deter new scripts.
Narrow Your Reach
We perform resolute market research and rigorous A/B testing to optimize messaging specifically for your target audience. Our expert research enhances the user experience to support your prospective client along their journey from initial interest to actionable sales conversion.
We take your prospective clients’ individual personas into consideration to maximize ad reach within specific demographics, thus increasing viable conversions. We build campaigns based on your intended audience’s speciality, their location, their current level of exposure to your brand, the predominant therapeutic class they prescribe, and their patients’ common behaviors.
Engage with Meaning
Meaningful engagement between your content and your target means identifying their motivations, fulfilling their unique needs, and providing solutions for their frustrations or inefficiencies in order to establish a loyal relationship that produces valuable ROI.
Disseminate your message across multiple platforms through strategic communications to produce measurable results in minimal time.
Consistent messaging through paid media, a cohesive pharma brand, optimized copywriting, and a strong digital marketing strategy that tells a unified story have proven to:
- Increase script lift
- Increase awareness of disease states, no matter how rare
- Promote medical education, new technologies and pharmaceutical treatments to HCPs
We have successful pharmaceutical marketing down to a science—and that’s because it is a science. Pharmaceutical marketing requires a proven blend of technology and psychology to capitalize on insights, data collection, and analytics, and to not only understand patient and HCP behavior, but to assist patients in having informed discussions with their health care professionals.
We generate results through effective healthcare communications for pharmaceutical companies, medical device companies, and biotech companies with the following paid media services:
- Conference and trade publication targeting
- Print advertising
- EMR advertising
- HCP marketing
SEM (Search engine marketing)
- Social media advertising including Facebook, Instagram, YouTube
- Banner/display advertising
- Retargeting ad strategies
- In-house programmatic buyers
- Direct buys
- Paid search: Google advertising & PPC advertising
- Strategic planning
- Custom content partnerships
- Out-of-home advertising
Results-Driven Strategy with a Human Touch
Analytics and metrics only go so far.
To advertise to humans, you have to get personal. We operate on the fine line between calculated method and human-centered creativity. We know what works, because we’ve generated positive outcomes and established long-standing relationships with our clients for over a decade.
An investment in your advertising strategy is an investment in your customer’s experience.
- On average, our paid Facebook campaigns and marketing communication solutions drive 29% more conversion with 90% more efficient CPA than competing ad agencies.
- Our rates are 30% more efficient than the industry average.
They don’t just think about media. They really think about your business. They think, “what’s the story I want to tell and how do we need to tell it?” They know how to get good work out of people. They know how to keep them inspired, and they know how to identify talent. You kind of forget who’s the agency and who’s the brand—and that’s really special. Good Apple is a great partner to have on your side.”
— Vic Noble, Healthcare Brand Strategist
You’re an expert in your industry. So are we.
You care about your clients, and we care about you.
Sounds like the perfect match.
We are an award-winning digital marketing agency for HCPs in the pharmaceutical industry. Let’s become partners. Let’s tell your story to the right ears.